Xbox in Japan

It hasn’t escaped anyone’s attention that over the last five weeks in Japan the 360 has been outselling PS3. After failure to penetrate Japan since the Xbox launched in 2002 suddenly they are gaining momentum.

Three factors are allowing Microsoft to continue to ride this perfect storm. First the Xbox is now half the price of PS3. Add to this the recent Square-Enix releases and we see a machine that allows Japanese gamers to enjoy the games they want at a bargain price.

The final factor has enabled Xbox to hold on to this lead, Japanese gamers are waiting. On the 30th of October a new PS3 bundle will be released here. This will package the new 80 GB PS3 a game and an extra controller for roughly the same price as a current 40 GB.

So come the 30th Xbox’s moment in the sun will be at an end.